Overwhelm is everywhere.
Attention spans are shorter.
And people are craving and needing connection more than ever.
It’s a tricky place to be.
As a medical practice how can you share information in a way that teams and patients can absorb? Where can you simplify to make connections stronger?
Where can you ask rather than tell? How can you empower? How can you be confident, curious, and concise — all at the same time?
In the pursuit of fewer words and more connection, it may be time for a revamp.
- In your mission, values and policies. Does your mission statement go on for days? How can you get to the heart of your business in fewer words? (HubSpot has a three-word policy for just about everything: “Use good judgment.” At VCG, we like to say, “Govern yourself accordingly.”)
- On your website. How do you say who you are, what you do, and for whom — in a passionate, authentic and connective way that isn’t too dense?
- For your team. How can you empower confidence and decision-making in a world of overwhelm?
- In your patient education and team-training materials. How can you teach without inundating?
- On blogs and social media. How can you share relevant information in a way that connects? How can you use categories to effectively organize content?
- In your SEO strategy. How can you distill the most important elements you need to connect on?
- In your greetings. What do your team members say when they answer the phones, or reach out to others?
At Great Practice Design, these are things we strategize for clients every day. As the world changes, so does our approach.
Ready to streamline? We can help.