Are you charging thousands of dollars for services — but providing 1-ply toilet paper in the bathroom?
Then it’s time to tune into the details! 
Listen, folks:
- If you’re asking patients to spend a lot of money…
- If you want to truly convey the quality of your services…
- If you want patients to feel valued and stay loyal…
- If you want to provide an elevated experience that sets you apart…
- And if you want to attract better patients and team members…
Then you need to ensure your practice’s details are top notch.
Here are some details that matter:
- A great bathroom. Bathrooms are notoriously ugly. Make your bathroom functional and spa-like with: 2-ply toilet paper, hooks, and nice hand soap and lotion.
- Fresh paint, good art on the wall, and a calming aesthetic.
- Exceptional cleanliness, everywhere.
- Phone greetings that are warm, friendly and consistent.
- Good music that aligns with your practice’s brand.
- Branded pens at the front desk for patients to take home.
- Uniforms that look great.
- Oops gifts for if you’re running behind schedule.
Think about what every detail is saying about your practice, or facilitating within your practice. For example:
- If you don’t want your team to gossip, don’t have gossip magazines or reality TV in the waiting room. (Here’s what to play on your waiting room TVs instead.)
- If you want patients to be respectful of your time, be respectful of theirs.
- If you want patients and team members to be grateful, show gratitude.
Yes, most of these things cost money.
But details are always a great investment!
When you invest in things like this, you invest in better patients. The ones who don’t yell at you, and who pay their bills faster. You attract better employees. You get to be proud that your office’s details reflect the caliber of your practice.
Need a creative partner who has an eye for detail? Let’s talk.